Start Engaging Future Supporters with an Email Welcome Series Read time: 4-5 Minutes How are you welcoming people when they join your nonprofitās email list? š You never get a second chance to make a first impression, and the same goes for your nonprofitās emails. When someone joins your email list, those first few messages shape how connected they feel to your nonprofitās mission. Thatās where a welcome series comes in. Itās your chance to greet new supporters with warmth, clarity, and...
11 days agoĀ ā¢Ā 6 min read
Use these 3 Content Creator Tactics to grow your Nonprofit faster Read time: 3-4 Minutes Your nonprofitās story deserves to be seen and heard, but with so much noise online, how do you make sure your content stands out? When I first started sharing my content on YouTube, I thought that to grow, Iād need to try to post as often as possible. What I learned instead is that understanding how your target audience thinks and what they are looking for matters even more than how much you create.And...
18 days agoĀ ā¢Ā 5 min read
3 Hats Every Nonprofit Leader Wears Read time: 4-5 Minutes When I started a nonprofit, I quickly learned that running an organization meant wearing a lot of hats. One day, I was out in the community sharing our mission. Next, I was knee-deep in spreadsheets trying to make sure the budget balanced. On top of that, I was figuring out how to post on social media so people could know we existed. I even made our first website (it was terrible). Sound familiar? Youāre not alone. The truth is,...
25 days agoĀ ā¢Ā 5 min read
What to Say in YourFundraising Email Series Read time: 4-5 Minutes Years ago I sat down to write my first fundraising email and I was stumped. What do I say?Should I tell a story? Add a stat? Include the donate link three times?I overthought every sentence, and when I finally hit send? Crickets. Looking back, I realize now that my biggest mistake was thinking about fundraising campaigns as a one-time burst, rather than a mental journey you take potential supporters on. As I mentioned in last...
about 1 month agoĀ ā¢Ā 6 min read
Asking for donations is <10% of successful fundraising. (Here's the other 90%) Read time: 3-4 Minutes When I first started fundraising, I thought the most important thing I had to learn was how to ask. What to say. When to say it. And how much to ask for? Yet, the more campaigns I ran and the more donors I talked to, the more I realized something surprising: The ask is actually just a tiny fraction of fundraising success.(Which is honestly great, since most people (myself included) feel like...
about 1 month agoĀ ā¢Ā 5 min read
Is your Nonprofit fundable? 3 things donors want to know first Read time: 3-4 Minutes Many donors are researching your organization before they give. So what separates the campaigns that actually get funded from the ones that donāt? Iāve seen patterns emerge over hundreds of fundraising campaigns. The most successful campaigns arenāt always the ones with the flashiest videos or even the most emotional stories (though those help!). Theyāre the ones who communicate clearly. In this weekās...
about 2 months agoĀ ā¢Ā 4 min read
Using your Nonprofit email signature as a marketing secret weapon Read time: 4-5 Minutes Don't forget: Click here if you want to get notified when my new Zero to $100,000 nonprofit start-up fundraising toolkit launches! What if something you already use every day could help you build stronger relationships, grow your community, and even bring in more donations? Yep, Iām talking about your email signature. āļø Itās one of the most underrated tools in your nonprofitās toolbox. Every message you...
about 2 months agoĀ ā¢Ā 4 min read
Fundraising Myths Holding Us Back Read time: 3-4 Minutes Don't forget: Click here if you want to get notified when my new Zero to $100,000 nonprofit start-up fundraising toolkit launches! When I started my first nonprofit, I thought that if I just shared a donation link on social media or sent a few emails, people would give. I had the passion, the need was realā¦ so why wasnāt the money rolling in? Turns out, fundraising isnāt about casting a wide net and hoping for the best. Itās about...
2 months agoĀ ā¢Ā 4 min read
How to Make Your Nonprofit Last: Succession Planning 101 Read time: 4 Minutes Don't forget: Click here if you want to get notified when my new Zero to $100,000 nonprofit start-up fundraising toolkit launches! What happens if your nonprofitās leader steps away tomorrow? š³ Maybe thatās you. Maybe itās someone else. Either way ā Itās one of those uncomfortable ādeal with it laterā scenariosā¦until later becomes now. Whether itās a founder retiring, a staff departure, or something unexpected,...
2 months agoĀ ā¢Ā 5 min read